Brief:

 

To rebrand the charity Ezra Umarpeh. Ezra Umarpeh is a charity that support the sick and the disabled, providing services that include the free loan of medical equipment, respite rooms in hospitals across England and patient transportation services. The charity was founded in 1996 and is still run by its original founders.

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Solution:

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Retaining its original colour palette,  the new logo is approachable, warm and friendly. The slightly uneven feel of the stroke reflects the bumpy journey people travel in a crisis. However, the balance in the logo conveys the stability and assistance the charity provides.