To create a unique and memorable branding design as a student project. The vision of this brand is to revolutionise the market targeting young adults to replace the addiction to coffee, with a more productive alternative.
The solution is attractive and versatile and builds on the popular tea drinking trend. It uses a bird to represent freedom, growth and aspirations. It is casual yet sophisticated, calming yet eye catching. It reflects the ability to disconnect from reality, and the aspirations and inspirations the peace brings.